Juan González is more than just your friendly neighbor. Juan is in the business of providing vibrant fruits and fresh vegetables for all of the community. He has committed to only selling high quality produce ensuring everyone can enjoy what they buy. 

Juan operates out of a small humble yet bustling mobile truck allowing people to have all that they need at the foot of their doorstep. Through Juan’s exceptional customer service he is able to foster a sense of unity and care within his community.

Juan, or as most of the neighborhood knows him, “El señor de la troquita” has been operating his truck for over 10 years now in the heart of the Wyvernwood projects. His truck holds anything from tomatoes and apples to chips and soda for a quick snack.

Since opening his business, Juan has been personally selecting every item that he sells, by doing so he is able to provide his customers with the best quality and all at a reasonable price. “Yo mismo voy al mercado de aquí de Los Ángeles donde se vende todo esto de frutas y verduras y lo poco de marqueta que tengo voy a las bodegas directamente yo voy a buscar y comprar.” he explained.

By continuing to run his business Juan has brought happiness and convenience to many peoples lives. “En las tardes llegan de trabajar las personas y todo hay que hacer y lo encuentran aquí,” but it is not just the adults that he helps. “Los jóvenes están muy contentos porque lo que compran ellos es accesible y los tratamos principalmente con cariño y amor.”

Doing this for over 10 years has gained Juan a lot of respect and appreciation from the community. “Les vendes y están muy contentas porque básicamente dicen que ‘oh lo poco mucho que ellos necesitan lo tenemos aquí enfrente de mi casa’” he shared. 

Although he has this respect and appreciation now, it wasn’t always like this. “Desafortunadamente sabemos en los barrios como se manejan las gangas y todo pero desafortunadamente al principio fue muy difícil para mí que sí me venían a molestar mucho.”

Slowly but surely Juan kept going and eventually the same people who bothered him came to respect him. “Pero ya pasando el tiempo las mismas personas nos fueron conociendo y gracias a dios todo está bien tranquilo.” 

Juan’s business journey, although rough at the start, has led him to create beautiful bonds with the people of the community and his dedication to helping them by providing fresh produce has only strengthened them.